Saturday
Conference Theme
Pricing decisions have become more important given that the environment of business has drastically changed due to the advent of Internet and related technologies. The competitive environment for a business also has dramatically changed due to globalization and these changes impact significantly the pricing decisions. Research on pricing is probably dispersed in various disciplines (e.g., marketing, economics, psychology, and information systems). Against this background, the objective of this conference on pricing is to bring a diversity of scholars and practitioners to discuss on-going research on pricing and to identify various gaps in the area.
Papers are invited on various current research papers related to pricing (both analytical and behavioral topics) with various applications to current business problems.