Baohong Sun
Past Awards
2015
John D. C. Little Award:
Finalist
Winning material:
"The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter", Marketing Science, Volume 34, Issue 5 P. 627-645.
2008
John D. C. Little Award:
Finalist
Winning material:
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality