Dan Horsky

Past Awards

2016
Long Term Impact Award: Finalist
Winning material: "Observed and Unobserved Preference Heterogeneity in Brand-Choice Models", Marketing Science 2006, Volume 25, P. 322-335.


1992
John D. C. Little Award: Winner(s)
Winning material: New Brand Positioning and Pricing in an Oligopolistic Market


1990
John D. C. Little Award: Winner(s)
Winning material: Untangling the Effects of Purchase Reinforcement and Advertising Carryover