Past Awards
2016
Long Term Impact Award:
Finalist
Winning material:
"Observed and Unobserved Preference Heterogeneity in Brand-Choice Models", Marketing Science 2006, Volume 25, P. 322-335.
1992
John D. C. Little Award:
Winner(s)
Winning material:
New Brand Positioning and Pricing in an Oligopolistic Market
1990
John D. C. Little Award:
Winner(s)
Winning material:
Untangling the Effects of Purchase Reinforcement and Advertising Carryover