Kenneth C. Wilbur

Past Awards

2024
Donald G. Morrison Long-Term Impact Award: Winner(s)
Winning material: Television Advertising and Online Shopping,” Marketing Science, 34(3), 311-330


2023
Donald G. Morrison Long-Term Impact Award: Finalist
Winning material: “Television advertising and online shopping”
Donald G. Morrison Long-Term Impact Award: Winner(s)
Winning material: “Television advertising and online search”


2022
Donald G. Morrison Long-Term Impact Award: Finalist
Winning material: Television Advertising and Online Search
Donald G. Morrison Long-Term Impact Award: Finalist
Winning material: Television Advertising and Online Shopping


2016
Donald G. Morrison Long-Term Impact Award: Finalist
Winning material: "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets", Marketing Science 2008, Volume 27, P. 356-378.


2015
John D.C. Little Best Paper Award: Finalist
Winning material: "Television Advertising and Online Shopping", Marketing Science, Volume 34, Issue 3, P. 311-330.


2014
John D.C. Little Best Paper Award: Winner(s)
Winning material: “Television Advertising and Online Search”


2009
Frank M. Bass Dissertation Paper Award: Winner(s)
Winning material: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets


2008
John D.C. Little Best Paper Award: Finalist
Winning material: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets