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Can tailoring ads help brands increase customer loyalty?
Disney’s deep dive on personality research, and its potential implications for brand marketers
Section 2 - General Procedures
When it’s smart to copy your competitor’s brand promise
Section 11 - Membership and Member Services
Price discounts may backfire when combined with large donations
Become a part of the growing data analytics field
From roadways to telecommunications, where should America invest in its networks?
Air Force presented O.R. award by INFORMS
New study finds price discounts may backfire when combined with large donations
...CATONSVILLE, MD, March 3, 2017 ��� Providing consumers the opportunity to ...