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Can tailoring ads help brands increase customer loyalty?

Disney’s deep dive on personality research, and its potential implications for brand marketers

Section 2 - General Procedures

When it’s smart to copy your competitor’s brand promise

Section 11 - Membership and Member Services

Price discounts may backfire when combined with large donations

Become a part of the growing data analytics field

From roadways to telecommunications, where should America invest in its networks?

Air Force presented O.R. award by INFORMS

New study finds price discounts may backfire when combined with large donations
...CATONSVILLE, MD, March 3, 2017 ��� Providing consumers the opportunity to ...