BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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EXPANDING TRANSMISSION? — Monkeypox may already be spreading more significantly beyond men who have sex with men — the population with the most reported cases so far.
How many times have you heard variations of this sentiment from friends who have quit something in a rage, taken a leap of faith by switching industries mid-career or finally decided to take a sabbatical to traipse around the world without a concrete plan?
Supply chains this year have been plagued by long delays and shortages. What can be done to assure a more reliable and resilient supply? We asked Dr. Christopher Tang of UCLA to weigh in.
Beer consumption has always provided insights into shifts in demographic preferences and brand marketing. A new study conducted to measure brand preference based on demographics sought to identify trends in the beer industry. It found that Baby Boomers did not pass their own beer brand loyalties down to their Millennial children.
With grocery prices rising, experts say consumers should be on the lookout for products also getting smaller.
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