News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How Far Will Monkeypox Spread in the U.S.?

How Far Will Monkeypox Spread in the U.S.?

Medpage Today, July 8, 2022

The world is sitting at a cusp: How best to respond to the rising number of cases of the human version of the monkeypox virus. The current international outbreak (B1) has already spread to more than 58 countries with more than 6,000 cases -- with ongoing monitoring of thousands more people with close contact. Monkeypox has been a heightened concern in several countries worldwide, especially Britain, Germany, Spain, and Portugal. So far, this is the largest international outbreak the world has seen.

Air taxi vertiport builders plan for minimal, automated security

Air taxi vertiport builders plan for minimal, automated security

Aerospace America, July 7, 2022

In many ways, the emerging advanced air mobility market hopes to operate much like today’s commercial airlines: hundreds of passengers traveling every day aboard dozens of small, electric aircraft. But if this rapid, frequent service is to be achieved, the vertiports from which these air taxis would take off and land must have a lower level of security than today’s airports, according to industry experts. 

Predicting restaurant survival: A picture can provide the answer

Predicting restaurant survival: A picture can provide the answer

Verified News Explorer Network, July 7, 2022

A picture is worth a thousand words… and to restaurant owners and investors it could be worth their livelihood. New research in the journal Management Science finds that consumer-posted photos can serve as a strong leading indicator of restaurant survival above and beyond reviews, company, competition and macro factors.

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