News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Demand for electric vehicles rocketing as gas prices climb

Demand for electric vehicles rocketing as gas prices climb

News Nation, April 5, 2022

Electric car sales in the U.S. more than doubled in 2021, surpassing half a million, according to the International Energy Agency. Gas prices aren’t single-handedly responsible for the growing interest in electric vehicles, but they are a contributing factor. With technological and design improvements, that demand is likely to keep growing, said Erin Baker, a professor of engineering and the director of the Energy Transition Institute at the University of Massachusetts Amherst.

Ukraine will need ‘Marshall Plan’ to address human toll of war

Ukraine will need ‘Marshall Plan’ to address human toll of war

Chicago Sun-Times, April 5, 2022

In the weeks since Russia invaded Ukraine in late February, the news and social media platforms have been filled with images, video and stories of countless tragedies and atrocities involving children, men and women. The lives of many families have been destroyed, along with their homes, businesses and the economy.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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