News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Social distancing should stick around

Social distancing should stick around

The Hill, June 7, 2021

As the COVID-19 pandemic enters its second year, the worst of it could be behind us, but in order to get comfortable with this notion, Americans may also need to get used to some of the vestiges of the past year’s mitigation efforts. The latest development — a positive one — is that all adults in the U.S. are now eligible for the COVID-19 vaccine. 

How America Inc is coping with rising inflation

How America Inc is coping with rising inflation

The Economist, June 6, 2021

PROPERTY INSURERS price policies today but face payouts a year from now. That makes their profits hostage to inflation. As swathes of America’s economy have begun rapidly reopening for business in recent weeks, thanks to falling rates of covid-19 infections and rising ones of vaccination, William Berkley has been paying close attention to prices of building materials and anything found inside homes, from lamps to laptops. The replacement value of a home in America may have leapt by 20%, year on year, Mr Berkley thinks. Since the eponymous founder of WR Berkley launched his firm over half a century ago, he has never witnessed a time like the past year—not even in the inflationary 1970s. 

Do Customer Loyalty Programs Really Help Sellers Make Money?

Do Customer Loyalty Programs Really Help Sellers Make Money?

News Release, June 7, 2021

CATONSVILLE, MD, June 7, 2021 – Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.

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