News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Watch Now: Millikin's New President Coming Home for Final Chapter of Professional Career

Watch Now: Millikin's New President Coming Home for Final Chapter of Professional Career

Herald & Review, June 23, 2020

Millikin University's new president, James Reynolds, did not grow up planning a career in academia. His original career plans was to be a scientific researcher. Reynolds will officially take over leadership of the university on July 1, replacing Patrick White, who is retiring after serving as president since 2013. Reynolds is coming from Wilmington (Ohio) College, where he served as interim president from August 2011 to February 2012, when he was named president.

Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption

Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption

Australian News Daily Bulletin, May 29, 2020

Defective "taptic engines" slowed the rollout of the Apple Watch. It wasn’t long after pre-orders for Apple’s much-anticipated Watch began that trouble emerged. Reportedly within hours of going on sale on April 10, the wait times jumped by weeks and then months. Some models eventually were listed simply as unavailable. A hint at one of the problems came in late April, when the Wall Street Journal reported that the Watch’s taptic engine – a key component designed by Apple that reproduces the sensation of being tapped on the wrist – was defective in models produced by AAC Technologies in China. That severely limited the Watch’s availability.

Dieting Success: New Research Shows Top Performers in a Group Provide More Positive Support for Dieters than Peers

Dieting Success: New Research Shows Top Performers in a Group Provide More Positive Support for Dieters than Peers

News Release, June 23, 2020

CATONSVILLE, MD, June 23, 2020 – The weight loss industry in the United States is vast and generates about $20 billion each year from over 100 million dieters. Commercial weight loss programs design customer-focused program policies to shape and optimize satisfaction and development. These two metrics are tied to how well a program does and the success of the customers in that program. New research in the INFORMS journal Marketing Science finds one key to success is making sure you have the right role model for dieters.

New Research Says Displaying Fake Reviews Increases Consumer Trust in Platforms by 80%

Science News Net, June 19, 2020

Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows 97% of consumers consult product reviews before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them.  

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