BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Color psychology involves studying how different shades and hues affect someone’s behavior or feelings. Color has a surprisingly strong influence on the human psyche and can dictate whether an advertising campaign is successful or mediocre.
A self-described optimist, Pinar Keskinocak doesn’t like to be the bearer of bad news. But the model she codeveloped at Georgia Tech of the COVID-19 pandemic in that state paints a “really bleak” picture of what lies ahead when physical distancing slowly erodes after shelter-in-place and stay-at-home orders end.
This just in: The Transportation Security Administration (TSA) announced they are preparing to start taking passengers’ temperatures as a way to move forward and help increase safety and prevent COVID-19 infected passengers from boarding airplanes. While this sounds good in theory, it will do nothing to make air travel safer for passengers.
Although health officials remain adamant that social distancing practices need to be maintained into June, few are confident in our ability to do so.
Your willpower is fraying. Mine is too. For two months we’ve been good. We’ve Zoomed. We’ve FaceTimed. We’ve waved at neighbors from across the street and behind the fence. But enough is enough. We want to see friends and family in real life.
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