BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
CATONSVILLE, MD, April 23, 2020 – Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%.
The daily drama of money and work from the BBC.
Mitigating Covid-19 transmission risks aboard aircraft has been a major focal point during the current crisis. But before passengers even reach their gates, they have to navigate often crowded TSA security checkpoints. When stay-at-home orders and travel restrictions begin to lift, concerns about social distancing are likely to continue for a period. Aviation editor Robert Silk spoke with Sheldon Jacobson, a University of Illinois computer science professor whose research has included the foundational analysis of what became the TSA PreCheck program, about what can be done to reduce checkpoint risks.
Two months into the COVID-19 outbreak in Georgia, the demand for diagnostic testing still far outweighs the supply of test kits and the protective personal equipment nurses need to wear while conducting testing.
Federal health officials estimated in early April that more than 300,000 Americans could die from COVID-19 if all social distancing measures are abandoned, and later estimates pushed the possible death toll even higher, according to documents obtained by the Center for Public Integrity. Some outside experts say even that grim outlook may be too optimistic.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine