INFORMS Releases

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Artificial Intelligence Can Improve Sales by Four Times  Compared to Some Human Employees

Artificial Intelligence Can Improve Sales by Four Times Compared to Some Human Employees

News Release, September 23, 2019

CATONSVILLE, MD, September 23, 2019 – Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren’t they used more often? According to new research, the main contributor is customer pushback.

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

News Release, September 16, 2019

CATONSVILLE, MD, September 16, 2019– According to new research published in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), companies can improve sales performance when they adjust sales commissions for the sale of more popular items. Further, the researchers found that when companies provide incentives to the sales force, that is more cost-effective than offering consumers discount pricing. The research centered on automotive sales at the dealership level.

New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability

New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability

News Release, September 13, 2019

CATONSVILLE, MD, September 13, 2019 –There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.

Research Reveals New Plan to Maximize Rideshare Availability by Routing Empty Cars

Research Reveals New Plan to Maximize Rideshare Availability by Routing Empty Cars

News Release, September 5, 2019

CATONSVILLE, MD, September 5, 2019 – Time is money. Especially for rideshare drivers with companies like Uber and Lyft. New research in the INFORMS journal Operations Research looks at a new model for rideshare companies focusing on maximizing the availability of rideshares by optimally routing empty cars. 

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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Decision Science Digest

Decision Science Digest: June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
Decision Science Digest: May 30, 2024

BALTIMORE, MD, May 30, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles. 

  • Increasing Efficiency & Care in the Hospital System: Reducing a Nurse’s Workload by One Patient Leads to 14% Speedup in Service to Other Patients (INFORMS journal Manufacturing & Service Operations Management)
  • Incorporating Diversity Equally: What Group Size Reveals About Perceptions on Diversity (INFORMS journal Organization Science)
  • New Research Reveals Bias in Awards for NBA Players When a High-Profile Player is on the Team (INFORMS journal Organization Science)
  • Embracing a New Normal: How Restaurants Can Adjust to Stay Afloat in a World of DoorDash and Grubhub (INFORMS journal Service Science)
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