INFORMS Releases

A collection of all INFORMS related press releases.

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New study finds price discounts may backfire when combined with large donations

New study finds price discounts may backfire when combined with large donations

News Release, March 3, 2017

CATONSVILLE, MD, March 3, 2017 â€“ Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, businesses should proceed with caution when combining these two marketing techniques, as it can have the opposite effect.  

Over 80% of online ad effect is on offline sales

Over 80% of online ad effect is on offline sales

News Release, February 2, 2017

CATONSVILLE, MD, February 2, 2017 â€“ According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Can big data yield big ideas? Blend novel and familiar, new study finds

Can big data yield big ideas? Blend novel and familiar, new study finds

News Release, January 6, 2017

CATONSVILLE, MD, January 9, 2017 â€“ Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative ideas, and it all comes down to word choice.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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Decision Science Digest

Decision Science Digest: September 30, 2024 September 30, 2024

BALTIMORE, MD, September 30, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Focusing on the Family: A Breakthrough in Genetic Testing that Provides Health Information to Everyone, Not Just One Person (INFORMS journal Manufacturing & Service Operations Management)
  • Utilizing Drones to Save Lives and Fight the Opioid Epidemic: New Model Can Save up to 33 Lives per Year (INFORMS journal Operations Research)
  • Generative AI Interprets Reactions to Polarizing Content: Social Media vs. Email (INFORMS journal Management Science)
  • Identifying Depression and Preventing Suicide: New Model Utilizes Social Media Data to Save Lives (INFORMS journal Information Systems Research)
 Decision Science Digest: June 18, 2024 June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
 See all Decision Science Digest Releases