BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Experts say Biden's announcement to invest nearly $50 million in offshore wind power can move the nation to the forefront of cutting edge technology.
New audio is available for media use featuring Morvarid Rahmani, an associate professor of Operations Management at the Scheller College of Business at Georgia Tech. She speaks about optimizing limited community resources for the homeless and victims of domestic abuse. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on September 19, 2022.
The past few years have highlighted serious deficiencies in prevalent supply chain strategies and the major risk that disruptions pose to corporate success. Loss of sales and market share are the most visible and measurable impacts. McKinsey estimates that shocks lasting a month or longer are occurring every 3.7 years and companies can expect to lose 42% of one year’s EBITDA every decade due to supply chain disruptions.
For the past two years, Covid put the kibosh on holiday travelers. Now those eagerly planning to travel for Thanksgiving and Christmas are in for sticker shock.
Inflation continues to impact the buying power of consumers. To further exacerbate the situation, companies not only raise prices, they also employ ‘shrinkflation’ to shrink the amount of food or product that a prepackaged unit holds. Whether it be packages of toilet paper, cartons of juice, or containers of ice cream, consumers have been paying more for less for years.
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