BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Beril Toktay of Georgia Tech talks about integrating climate and environmental issues into education of the students like the climate reduction challenge.
As with COVID-19, misinformation and misconceptions surrounding monkeypox have become common. Technician has reached out to NC State experts to siphon through some of these misconceptions and provide a clearer picture of what is actually going on with the virus.
Many adults consult online ratings and reviews before they make a purchase. However, how ratings affect sales is a challenging topic as evidenced from controversy surrounding Rotten Tomato scores or sellers trying to manipulate ratings on various platforms. A new study investigates how rating inflation affected a digital platform as well as the choices users made. The study found that inflation can have benefits and detriments: While sales rose, users’ trials declined, and sales were concentrated among popular sellers. Rating inflating is when platforms change their strategy to increase average ratings. So, users see higher ratings for all restaurants.
BALTIMORE, MD, September 8, 2022 – Online dating is one of the top ways people meet in 2022. That said, matchmaking – online or offline – is never a perfect process. New research published in the INFORMS journal Manufacturing & Service Operations Management showcases a new algorithm to increase dating site matches by analyzing individual user preferences and whether the user currently has a lot of matches.
New audio is available for media use featuring Pascal Van Hentenryck of the Georgia Tech College of Engineering. He is the Associate Chair for Innovation and Entrepreneurship and the A. Russell Chandler (the third) Chair and Professor. He discusses strategies to address America’s electrical grid challenges. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses, these responses were provided on September 6, 2022.
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