News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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There’s still a paper shortage. You know what that means.

There’s still a paper shortage. You know what that means.

Marketplace, October 4, 2021

You might be tired of hearing about toilet paper in this pandemic. But when we’re talking about the paper supply overall, there’s no getting around it. Virtually all paper products — from wedding invitations to cereal boxes — are in short supply as mills struggle to keep up with demand and shipping bottlenecks cause delays and problems for consumers and businesses.

Newspaper Publishers Rejoice! Paywalls and bundled pricing can help contribute a 7-12% boost in subscription revenues for newspapers

Newspaper Publishers Rejoice! Paywalls and bundled pricing can help contribute a 7-12% boost in subscription revenues for newspapers

News Release, October 18, 2021

CATONSVILLE, MD, October 18, 2021 – In a world where false news spreads easily and rapidly, and institutional trust is declining, the imperative for local newspapers to serve as reliable sources of news is more important than ever. Like any business, however, finding strong and sustainable revenue is foundational to their mission. For news organizations, subscription revenue is increasingly important to newspapers as advertising revenue continues to decline. Paywalls can increase subscription revenue by helping newspapers not only acquire new subscribers but also retain existing ones. New research in the INFORMS journal Management Science shows that newspapers’ strategy of offering subscribers free access to digital content increases subscriber retention and boosts revenue by as much as 7-12%.

New Research Finds New Data-driven Approaches Would Improve How FDA Monitors Safety of Approved Existing Drugs

New Research Finds New Data-driven Approaches Would Improve How FDA Monitors Safety of Approved Existing Drugs

News Release, October 14, 2021

CATONSVILLE, MD, October 14, 2021 – New research in the INFORMS journal Management Science finds that the U.S. Food and Drug Administration (FDA) could enhance public safety by employing new, robust data-driven approaches to identify adverse effects of drugs faster and more reliably, which would improve the regulatory decision-making and oversight processes. This approach would substantially contrast with the current FDA approaches for monitoring drug safety, which suffers major drawbacks, e.g., that they are based on voluntary reports that can result in inaccurate or untimely decisions. 

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