News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Topic
Supply Chain Transparency Matters to Consumers

Supply Chain Transparency Matters to Consumers

Whole Foods Magazine, November 15, 2019

If you were to ask 10 people their thoughts on the term “supply chain,” you’d likely get 10 different answers as to what it truly means. Businessdictionary.com defines supply chain as:

Entire network of entities, directly or indirectly interlinked and interdependent in serving the same consumer or customer. It comprises of vendors that supply raw material, producers who convert the material into products, warehouses that store, distribution centers that deliver to the retailers, and retailers who bring the product to the ultimate user. Supply chains underlie value-chains because, without them, no producer has the ability to give customers what they want, when and where they want, at the price they want….

Increasing board diversity leads to a reduced market value

Increasing board diversity leads to a reduced market value

Human Resources, November 15, 2019

In an age when many companies have stepped forward to become an advocate of board and workplace gender diversity, it turns out that one additional woman on the board results in a 2.3% decrease in the company’s market value in the US on average. This could amount to hundreds of millions of dollars, according to INSEAD’s latest study on investor responses’ to board diversity.

Eyes on Detroit as airport seeks to attract non-flyers

Eyes on Detroit as airport seeks to attract non-flyers

Runway Girl Network, November 12, 2019

First it was Pittsburgh International Airport, then Tampa International Airport, and now it is Detroit Metropolitan Wayne County Airport. What do these three airports have in common? They are the only commercial airports in the United States that allow non-passengers to pass through passenger screening checkpoints and enter the post-security side of the airport.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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