BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.
In 2011, something unprecedented happened. Student debt levels crossed the $1 trillion mark. To put that in perspective, the average college graduate who took out loans to finance their education from 2007 to 2011 left school with a diploma, a hug from their parents, and $26,500 in student loan debt.
A new study has been released showing that an increase in product variety can cause consumers to automatically discount an influencers positive recommendation of a certain product, despite its recommended quality.
Dean of the Heinz College of Information Systems and Public Policy Ramayya Krishnan talks about artificial intelligence and operational research.
All around us, the AI race is moving fast – cars and games, the sharing economy platforms, disaster recovery, Alexa and Siri, fake news and social media, fraud detection; the list goes on and on. Krishnan will discuss how AI is already impacting our lives and expanding every day. Yet there is little awareness that the field of operations research and analytics contributes in foundational ways to the success of AI and its application.
CATONSVILLE, MD, October 16, 2019 – Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.
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