News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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The downside of over-responding to online reviews

The downside of over-responding to online reviews

Market Business News, October 4, 2018

When managers respond to online reviews they risk triggering a large number of negative reviews, says a new study in the INFORMS journal Marketing Science. When consumers believe their online reviews might have influence, they are more likely to engage in negative reviewing. In other words, if we think our comment may influence a specific company, we are more likely to write negatively about it.

Hotels: Responding to online reviews may be a bad strategy

Hotels: Responding to online reviews may be a bad strategy

Hospitality Technology, October 2, 2018

A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.

We slow as we age, but may not need to slow too much

We slow as we age, but may not need to slow too much

The New York Times, October 3, 2018

New research from former INFORMS President Ed Kaplan and a colleague from Yale University updates a popular formula and calculator that runners past the age of 40 can use to determine how fast we can expect to slow down and provides us with reasonable, age-appropriate finishing-time targets for ourselves.

New study doubles number of illegal immigrants living in U.S.

New study doubles number of illegal immigrants living in U.S.

Fox & Friends, September 25, 2018

Former INFORMS president and Yale University professor of operations research, public health, and engineering Ed Kaplan and professor of economics and management at Yale University Jonathan Feinstein discuss their new study which found the number of illegal immigrants currently living in the United States is nearly twice as high as previously thought, at 22 million rather than 11 million.

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