News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Shining a light on toxic chemicals curbs industrial use

Shining a light on toxic chemicals curbs industrial use

Georgia Tech News, June 22, 2018

The annual federal report on toxic material emissions from industrial sites across the country gains widespread media attention and serves as a reminder of the potential environmental impacts of industrial activities. But do federal regulators actually persuade companies to abandon toxic chemicals by simply highlighting that information? The answer appears to be yes, according to a study in the INFORMS journal Manufacturing & Service Operations Management

Digital vs. print: New study shows playing favorites can hurt sales

Digital vs. print: New study shows playing favorites can hurt sales

American News Report, July 8, 2018

To ensure the increasing popularity of e-books did not undermine the success of their printed counterparts, publishers frequently delayed the digital publication date for several weeks after the print edition has been released. However, new research in the INFORMS journal Management Science found that delaying the sale of the e-version of a new book does not lead to increased print sales, and can result in significantly fewer e-book sales once the digital version is made available.

No more chicken soup: Data is the answer to fighting the flu

No more chicken soup: Data is the answer to fighting the flu

Salon, July 4, 2018

“How might we use artificial intelligence and big data to help scientists advance our understanding?” That understanding, presumably, would be used to accelerate the creation of the universal flu vaccine, a topic that is explored in a new editorial from INFORMS member Eva Lee. 

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