News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Strategies for understanding and addressing customer churn

Strategies for understanding and addressing customer churn

CMS Connected, March 23, 2018

In a recently published a study in the INFORMS journal Marketing Science entitled “Some Customers Would Rather Leave Without Saying Goodbye,” researchers examine “a hybrid of the standard contractual and non-contractual categorization of customer–firm relationships” looking at two different types of churners they denoted as “overt”, those who inform an organization of their departure from the consumer base and “silent”, the consumers who simply disengage without notice, or just fade away by halting their purchase behavior. 

INFORMS Announces General Motors As Title Sponsor of the 2019 O.R. & Analytics Student Team Competition

INFORMS Announces General Motors As Title Sponsor of the 2019 O.R. & Analytics Student Team Competition

News Release, May 15, 2018

INFORMS, the leading international association for operations research and analytics professionals, announced that General Motors will be the title sponsor of its 2019 Operations Research and Analytics Student Team Competition, to be held on April 14-16, 2019 in Austin, Texas.  The competition provides students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers.

First-of-its-Kind Capitol Hill Summit on May 21 Will Showcase How Policymakers Can Best Use Operations Research and Analytics to Save Lives, Save M...

First-of-its-Kind Capitol Hill Summit on May 21 Will Showcase How Policymakers Can Best Use Operations Research and Analytics to Save Lives, Save M...

News Release, May 10, 2018

CATONSVILLE, MD, May 10, 2018 – In Washington, opportunities exist to better leverage data and analytics to enable the government to achieve more efficient and effective outcomes for the American people.

The Administration’s recently released Management Agenda noted that, “Government agencies do not consistently apply data-driven decision-making practices. Smarter use of data and evidence is needed to orient decisions and accountability around service and results.” Democrats have echoed similar sentiments, stating, “Government cannot rely on outdated systems to meet today’s rapidly changing needs and critical challenges,” and reforms can be taken to “provide more effective and responsive solutions.” 

Alternative endings to the first aircraft carrier battle

Alternative endings to the first aircraft carrier battle

The Conversation, May 3, 2018

With the 76th anniversary of the 1942 Battle of the Coral Sea on May 7-8, 2018, Brock University professor and INFORMS member Michael Armstrong describes his mathematical modeling research on this battle between American and Japanese aircraft carriers, in particular how the battle could have turned out differently if the officers had made different decisions. 

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