News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Companies increase profits by creating multichannel shoppers

News Release, September 25, 2015

CATONSVILLE, MD, September 25, 2015 – Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store andthe Internet rather than the store alone.  However, this strategy requires a well-honed marketing campaign that combines the right message and incentive, according to a new study being published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

Supermarkets and "Mom & Pop" shopts battle in emerging markets

News Release, September 21, 2015

CATONSVILLE, MD, September 21, 2015 – A study of early-stage supermarket adoption in India  finds that upper and lower middle class consumers are most likely to favor new, modern groceries while the “middle” middle class is more likely to patronize mom and pop “kirana” stores, a phenomenon illustrated by an unusual V-shaped curve for modern retail adoption, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

Good Habits Can Instill 'Habits of Virtue'

September 17, 2015

Rules that encourage cooperative behavior lead people to develop altruistic responses even in new contexts, a new Yale-led research found.

This spillover effect suggests it is possible for organizations or even entire cultures to foster “habits of virtue,” said David Rand, assistant professor of psychology and economics at Yale and senior author of the paper appearing in the journal Management Science.

Trust the Process

September 8, 2015

During the recent INFORMS Healthcare conference in Nashville (see sidebar), Mike Fabel, a senior health systems engineer with the Mayo Clinic, and Victoria Jordan, PhD, executive director of Strategic Management and Systems Engineering with the University of Texas MD Anderson Cancer Center, sat down to discuss their role in the healthcare delivery system.

“I have a manufacturing background,” said Fabel. “We just have a different way of viewing things as far as looking for waste in the process. I think we bring a simplified, team-based effort to looking for waste.”

Fabel added that in his experience, physicians, nurses and other team members have the necessary skills to rethink the status quo but need the guidance, facilitation and tools the engineering department brings to the table to help them map out new solutions.

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