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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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11 Big Data Certifications That Will Pay Off

April 29, 2015

Certified Analytics Professional -- INFORMS

What it's all about: The CAP certification is a rigorous general analytics certification. It certifies end-to-end understanding of the analytics process, from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management. It requires completion of the CAP exam (available at more than 700 Kryterion computer-based testing centers in more than 100 countries) and adherence to the CAP Code of Ethics.

How to prepare: INFORMS provides preview material and a Complete CAP Study Guide as an aid. It also provides free half-day CAP refresher sessions for organizations with 10 or more candidates.

US News: O.R. Seals the Deal for MBA Grads

April 20, 2015

First employed by World War II military planners, operations research has become a key tool in the big data age used by companies and other organizations to better allocate resources, develop production schedules, manage supply chains and set prices. It helps transport companies move freight and manage distribution, allows health care systems to improve the collection and processing of patient lab specimens, and lets supermarkets determine how best to organize products, for example.

It used to be that a theme park operator would pair an engineer with a business expert to improve queuing at rides and attractions, notes [INFORMS President] Robin Keller, a professor of operations and decision technologies at the University of California—Irvine’s Paul Merage School of Business. Today, that task is handled by a single person trained in operations research.

US News: 6 Hot Jobs for MBA Grads Includes O.R.

April 20, 2015

Graduate school isn't like undergrad when, in theory, you could take a year or two to choose a major and poke around different career paths. The process moves a little faster as an MBA student. You don't need to set your target job in stone, but you should have a solid idea or two in mind, so you're ready to make the most of your courses – as well as networking and recruitment opportunities.

The following jobs are well-suited for MBA graduates, and the Bureau of Labor Statistics predicts hiring growth and solid salaries for each of them.

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6. ​Operations research analyst: These analysts use statistics to identify and troubleshoot problems usually relating to production, logistics and sales. It’s possible to find an entry-level position with just a bachelor’s degree, but higher-level operations research analysts usually have an MBA with a specialization in production and operations management. Consider top schools, such as the Wharton School at the University of Pennsylvania and the Stephen M. Ross School of Business at University of Michigan—Ann Arbor.

How Investors Trip Themselves Up

April 17, 2015

Parent trap. A third study found that investors put more money into mutual funds when the share price of the fund’s parent company is outperforming the market than they put into mutual funds run by companies whose share prices are lagging behind.

For most of the companies in the study, running mutual funds was a relatively minor source of revenue. That suggests that the inflow of investor money wasn’t driving the parent company’s share price, according to Clemens Sialm, a professor at the University of Texas at Austin who co-wrote the study—which also included fund firms such as T. Rowe Price Group and Janus Capital Group.

The study, which didn’t include companies whose shares aren’t publicly traded, such as Vanguard Group and Fidelity Investments, is due to be published in Management Science, another peer-reviewed journal.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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