News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Experiments Find Bias in Way Analysts View Firms Led by Black Graduates of Prestigious Universities

News Release, October 19, 2010

Analysts examining a firm and the qualifications of its top management team discount the educational background of African American managers who graduated from prestigious universities while accepting the qualifications of white managers with the same college credentials, according to two experiments reported in the current issue of Organization Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS®).

Airline Passengers in Developing Countries Face 13 Times Risk of Crash as U.S., First World

News Release, September 1, 2010

Passengers who fly in Developing World countries face 13 times the risk of being killed in an air accident as passengers in the First World. The more economically advanced countries in the Developing World have better overall safety records than the others, but even their death risk per flight is seven times as high as that in First World countries.

Electronic Medical Record Adoption in Hospitals Sped by Key Medical Centers

News Release, August 13, 2010

Persuading influential medical centers to adopt electronic medical records helps speed adoption by their neighboring hospitals, according to the Management Insights feature in the current issue of Management Science, a flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).

ISMS Practice Prize 2010

News Release, June 18, 2010

The 2009-2010 INFORMS Society for Marketing Science/Marketing Science Institute (ISMS-MSI) Practice Prize was presented today to professors at the University of Passau and the University at Kiel for research that supported Bayer Healthcare AG in their marketing investment planning for the primary care business of the company’s pharmaceutical product portfolio in five European markets. The prize-winning budgeting model aims for more effective marketing spending.

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