BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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The application of operations research and analytics to streamlining its millions of product configurations allowed HP to win the 2009 Franz Edelman Award for Achievement in Operations Research and the Management Sciences at a banquet in Phoenix tonight.
The Institute for Operations Research and the Management Sciences (INFORMS®) last night announced the award of the INFORMS Prize to Intel. The ceremony took place at an INFORMS meeting, Applying Science to the Art of Business: the 2009 INFORMS Conference on Operations Research Practice at the Sheraton Phoenix Downtown.
In their competition with brick-and-mortar stores, online retailers will do best if they promote the ability to search out and obtain niche products online, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
HANOVER, MD, May 14, 2009 – Recommender systems like those at Amazon, Netflix, and Apple’s iTune Store may work against niche products by directing customers to blockbuster hits, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
HANOVER, MD, June 12, 2009 – Comparing the characteristics of ‘highbrow’ and ‘lowbrow’ films, online DVD rental services like Netflix can project the length of time that customers will rent films, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
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