Media Coverage

At the INFORMS 2016 Conference on Business Analytics and Operations Research, UPS was presented the Franz Edelman Award for its ORION project. 

“What does ORION do? It’s basically prescriptive analytics for UPS’ 55,000 drivers in the United States (the international rollouts will come soon). Instead of following the same route every day, ORION analyzes the packages to be delivered that day and determines an optimal routing for the ‘package cars.’ The drivers are told where to go next by their handheld computers.”

The O.R. Society investigates the possibility of providing INFORMS’ Certified Analytics Professional (CAP) certifications to its members and the U.K.’s  O.R. community and provides positive feedback.

Certifications are a well-known option for career advancement in IT, and data science is no different.

“The certified analytics professional [CAP] credential tells employers that an individual has independently verified knowledge and experience in analytics,” explains Polly Mitchell-Guthrie, senior manager at SAS and chair of the Analytics Certification Board at the Institute for Operations Research and the Management Sciences (INFORMS), the organization that runs the CAP program. Since the program launched in 2013, 300 professionals have earned the CAP certification.

Certifications are a well-known option for career advancement in IT, and data science is no different.

“The certified analytics professional [CAP] credential tells employers that an individual has independently verified knowledge and experience in analytics,” explains Polly Mitchell-Guthrie, senior manager at SAP and chair of the Analytics Certification Board at the Institute for Operations Research and the Management Sciences (INFORMS), the organization that runs the CAP program. Since the program launched in 2013, 300 professionals have earned the CAP certification.

A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.  

A key takeaway is that riders in crowded subway trains are good targets for mobile advertising...

The study is published in the INFORMS journal Marketing Science.