News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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443-757-3578

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Troy Taylor: Clamoring for Fall Football

Troy Taylor: Clamoring for Fall Football

Review Atlas, September 17, 2020

Gov. J.B. Pritzker brought in two medical experts to act as his pulling guard and his tackle — using scientific reasoning to defend his decision not to allow contact youth sports. The governor has stood his ground in the pocket, unmoved by a vocal and persistent opposition. On the other side of the line are the coaches, parents and players that are part of the Let Us Play movement, who want fall football (and other sports) and they’re rushing in with rallies scheduled for Saturday in Chicago and Springfield.

Keeping Coronavirus Vaccines at Subzero Temperatures During Distribution Will Be Hard, but Likely Key to Ending Pandemic

Keeping Coronavirus Vaccines at Subzero Temperatures During Distribution Will Be Hard, but Likely Key to Ending Pandemic

The Conversaiton, September 18, 2020

Just like a fresh piece of fish, vaccines are highly perishable products and must be kept at very cold, specific temperatures. The majority of COVID-19 vaccines under development – like the Moderna and Pfizer vaccines – are new RNA-based vaccines. If they get too warm or too cold they spoil. And, just like fish, a spoiled vaccine must be thrown away. So how do companies and public health agencies get vaccines to the people who need them?

The AI Transformation of Finance

The AI Transformation of Finance

CIO Review, September 16, 2020

Managing money has traditionally involved more art than science. Investment managers would rely on instinct and experience to decide which opportunities are the best match for the needs of each client. This worked well enough for decades, but in the age of Big Data, we can certainly do better. Thanks to artificial intelligence (AI), the industry has, within its grasp, the potential for a powerful expansion in capabilities. Now, all it takes is the will to embrace the cultural change needed to convert possibility into reality.

Kansas Could Approve $50 Million in COVID-19 Testing. Here's How it Might be Spent.

Kansas Could Approve $50 Million in COVID-19 Testing. Here's How it Might be Spent.

The Kansas City Star, September 16, 2020

Kansas may spend $50 million to provide residents easier, faster access to coronavirus testing in the months ahead — an expansion that will take place as people grapple with the twin threats of COVID-19 and the flu. Kansas has continued to struggle to establish the kind of quick, broad testing that some states have largely achieved more than six months into the pandemic. Kansas has one of the highest rates of positive tests in the country, a possible sign the state isn’t testing enough.

Merchants Can Build Their Own Businesses by Choosing the Right Daily Deal Platforms

Merchants Can Build Their Own Businesses by Choosing the Right Daily Deal Platforms

ixtenso, September 15, 2020

Researchers from the University of Maryland and Harvard University analyzed the bargaining process between the daily deal platforms Groupon as well as LivingSocial and merchants to identify the trade-offs made by both parties during the transaction to achieve their goals. While merchants may have less leverage and sacrifice certain net profits for the short term when selling their goods or services on the larger platforms, they can win in the long run by adding new customers and creating the opportunity for future sales to a larger customer base.

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