News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Monday's Lethargy Could Affect Your Amazon Orders: Study

Monday's Lethargy Could Affect Your Amazon Orders: Study

The Bulletin Time, September 14, 2020

It’s no secret that we’re all very slow on Mondays, but now a serious study claims that “bad Monday” could negatively affect how long it will take for your next order to arrive from Amazon — or from any other online retailer, for the case. “Monday sickness” is the documented depression that occurs when you resume work after the weekend. It has been shown to have a negative impact on productivity and human psychology, among other things. Now researchers from Lehigh University, the University of Maryland, and the University of California, San Diego, have shown that it also has a negative impact on supply chains and the speed with which your latest shipment of disposable dishwashers will arrive from the nearest warehouse.

Driving Robust Decision Making: General Motors Seeks Academic Expertise

Driving Robust Decision Making: General Motors Seeks Academic Expertise

PennState, September 14, 2020

In the automotive industry, content decisions ranging from engine selection to the style of seats can affect a vehicle’s market sales. Automakers need to anticipate vehicle trims and options that customers will want to purchase from dealer lots. Failing to deliver the preferred combinations of content features may cause General Motors (GM) to lose customers to competitors or experience delayed purchases.

Responding to Customers on Social Media Can Boost Satisfaction by 20%

Responding to Customers on Social Media Can Boost Satisfaction by 20%

Small Business Trends, September 12, 2020

According to a new research from INFORMS Journal Information Systems Research, better management of customer care on Twitter is responsible for a 19% increase in customer satisfaction. An increase of almost 20% is amazing for any positive business metric. But, when it is in customer satisfaction, it is that much better. The research looked at data from Twitter service accounts among the four big telecommunications firms in the United States. It found out AT&T and Verizon had an edge against Sprint and T-Mobile when it came to customer care online.

With Big Ten Set to Resume Football This Fall, Why Won't Illinois High Schools Follow Suit?

With Big Ten Set to Resume Football This Fall, Why Won't Illinois High Schools Follow Suit?

Chicago Tribune, September 16, 2020

High school athletes across the Midwest are playing football this fall and the Big Ten announced Wednesday morning it would resume the sport, too. But Gov. J.B. Pritzker has slammed the door on the possibility that Illinois high school players will join in, saying football and other contact sports are still too risky in the midst of the COVID-19 pandemic.

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