News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Guest Commentary: Partnership, Not Punishment, is the Key to Keeping Colleges Open

Guest Commentary: Partnership, Not Punishment, is the Key to Keeping Colleges Open

NWI Times, August 30, 2020

College students on campus will behave like the 18- to 24-year-olds that they are. They will gather in groups to hang out, socialize amongst themselves, and act in a manner that is frequently in exact conflict to what is needed to keep campuses open this fall. Threats of student expulsion and punishment will not work. Embracing students as partners in campus reopenings is the strategy that has the best chance of succeeding.

New Research Says Better Management of Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

New Research Says Better Management of Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

News Release, September 3, 2020

CATONSVILLE, MD, September 3, 2020 – Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company’s social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction.

Flu Season and Covid-19 Are About to Collide. Now What?

Flu Season and Covid-19 Are About to Collide. Now What?

Wired, September 2, 2020

In parts of the United States, autumn is coming. The mornings have a coolness. The dogwood leaves show an edge of color. And outside pharmacies, the banners of fall are appearing: “Flu shots here.” This year in particular, health authorities hope Americans will listen. The overlap of the influenza season and the coronavirus pandemic could overwhelm the health care system if people don’t take the vaccine and the incidence of flu is high. Planners are worried about renewed pressure on hospital beds and protective equipment, and less visible pressure on laboratories, which have to use the same machinery and supplies to analyze diagnostic tests for both Covid-19 and flu.

'Urgent' Request Sent to States in Push for Coronavirus Vaccine Delivery by Nov. 1

'Urgent' Request Sent to States in Push for Coronavirus Vaccine Delivery by Nov. 1

Impact 2020, September 2, 2020

Dr. Robert Redfield, director of the Centers for Disease Control and Prevention, sent a letter last week to the nation’s governors with an urgent request. The Trump administration wanted them to do everything in their power to eliminate hurdles for vaccine distribution sites to be fully operational by Nov. 1.

New Study Unearths Challenges Travel Site Aggregators Face when Compared to Airlines that Market Direct to Consumer

New Study Unearths Challenges Travel Site Aggregators Face when Compared to Airlines that Market Direct to Consumer

News Release, September 2, 2020

CATONSVILLE, MD, September 2, 2020 – If you are a budget-conscious traveler, there is a chance you’ve used a travel site aggregator like Orbitz to book your air transportation. Or, perhaps you shopped around on multiple aggregators, and made your final booking on an airline website. Did you ever wonder if you were presented with all airline options, or what kind of itineraries you could have received had you explored all airline sites one by one? Between aggregators and airlines, who ultimately has the upper hand?

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine