News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Stress Testing Supply Chains Key to Building Resilience

Stress Testing Supply Chains Key to Building Resilience

Supply Chain Digest, July 8, 2020

In the face of the coronavirus crisis, building improved supply chain resilience is perhaps the hottest topic in the industry right now, with literally dozens if not hundreds of articles and pundits weighing in on what companies need to do to become more resilient.

Online Visuals Capture Consumers’ Brand Perceptions

Online Visuals Capture Consumers’ Brand Perceptions

PPAI Media, July 7, 2020

Visual cues are overtaking the text in their messaging in defining online conversations. A new study published by INFORMS, an international association for operations research and analytics professionals, and conducted by researchers from the University of Colorado, the New Economics School in Russia and the University of Washington, found a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.

INFORMS Names Elena Gerstmann Executive Director

INFORMS Names Elena Gerstmann Executive Director

News Release, July 8, 2020

CATONSVILLE, MD – INFORMS, the leading association for operations research and analytics professionals, announced today that Elena Gerstmann, Ph.D., FASAE, CAE, has been named Executive Director effective July 27.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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