News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Got algorithm? Machine learning quickly evolving to solve business problems

Got algorithm? Machine learning quickly evolving to solve business problems

Minneapolis/St. Paul Business Journal, February 27, 2020

Big, emerging trends are driving the so-called analytic trend in business. They are behavioral science, data science (the machine-learning revolution) and addressable technology (the ability to reach individual consumers with personalized marketing messages), Seethu Seetharaman said at a recent event in Minneapolis titled “Got Algorithm?”

Volume Discount? In the Chip Industry, Don’t Count on One

Volume Discount? In the Chip Industry, Don’t Count on One

UCLA, February 19, 2020

A standard assumption in business is that you get a discount for buying in quantity. Someone buying 1,000 widgets would reasonably expect to pay less per widget than someone buying 100. At the very least, the bigger-volume buyer wouldn’t expect to pay more per widget.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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