BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Researchers from the U.S. Army and North Carolina State University have developed a computational model that can be used to expedite military operations aimed at evacuating noncombatants, disaster response or humanitarian relief.
Big, emerging trends are driving the so-called analytic trend in business. They are behavioral science, data science (the machine-learning revolution) and addressable technology (the ability to reach individual consumers with personalized marketing messages), Seethu Seetharaman said at a recent event in Minneapolis titled “Got Algorithm?”
With federal officials warning there will be a rapid spread of the coronavirus in the U.S., there were heightened concerns in Connecticut Wednesday about the state’s readiness to respond to the virus.
A standard assumption in business is that you get a discount for buying in quantity. Someone buying 1,000 widgets would reasonably expect to pay less per widget than someone buying 100. At the very least, the bigger-volume buyer wouldn’t expect to pay more per widget.
Nicoleta Serban, Virginia C. and Joseph C. Mello Professor in the H. Milton Stewart School of Industrial and Systems Engineering (ISyE), will serve on a new commission examining how the state of Georgia can improve behavioral health services.
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