News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts. 

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New Research Finds Popularity Distance Between a Visited Restaurant’s Location and a Person’s Hometown Biases their Online Rating up to 11%

New Research Finds Popularity Distance Between a Visited Restaurant’s Location and a Person’s Hometown Biases their Online Rating up to 11%

News Release, February 6, 2020

CATONSVILLE, MD, February 6, 2020 – Product reviews and ratings have a strong impact on consumer consideration. In restaurant reviews, new research in the INFORMS journal Information Systems Research shows that location bias, based on the popularity difference between the reviewer’s hometown and the distance to their destination, can affect a reviewers online rating by as much as 11%. 

No flights when you want them? Throw some math at the problem!

No flights when you want them? Throw some math at the problem!

Concord Monitor, February 3, 2020

Recently I flew to D.C. to visit my family and had to get up at 4:30 a.m. to make my flight in Manchester because the next flight was way too late. Between yawns, I muttered deprecations about American Airlines all day.

Together, Ebook Reviews And Previews Boost The Likelihood Of A Purchase By 30%

Together, Ebook Reviews And Previews Boost The Likelihood Of A Purchase By 30%

Forbes, February 2, 2020

It’s considered common knowledge that book reviews are a big compontent of successful marketing for an author. But a new study just added a wrinkle: The research shows that combining ebook reviews with a preview of the book itself makes viewers meaningfully more likely to buy a copy than either the review or the preview by itself.

Study looks at the effectiveness of drone delivery for e-retailers

Study looks at the effectiveness of drone delivery for e-retailers

Electronics 360, January 31, 2020

Researchers from the University of Waterloo conducted a study on the desirability and reality of using drone delivery for e-retailers. The study looks at the cost and effectiveness in certain population areas and locations.

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