News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Nutrition: Restaurant menu labeling has a surprising result

Nutrition: Restaurant menu labeling has a surprising result

Los Angeles Daily News, November 4, 2017

The results of a forthcoming study in the INFORMS journal Marketing Science looking at the broader impact of calorie labeling on menus suggests that posting calorie info can not only induce more healthful choices by consumers in a restaurant, but may also affect how consumers review restaurants and redirect consumers towards more healthful options within restaurants.

Cell game: Novel software helping inmates find a home

Cell game: Novel software helping inmates find a home

The New York Times, October 24, 2017

A new computer program, developed by a team from Lehigh University, that matches inmates with suitable prisons has saved the Pennsylvania Department of Corrections about $3 million in its first year. Officials said it has resulted in fewer prison assaults, shortened wait times for treatment programs by nearly two months, reduced the number of prison transfers and lightened the workload of corrections staff. In recognition of their development, the Lehigh University team has received the INFORMS Wagner Prize, the top international prize in the field of operations research practice.

Great Valley professor recognized for service by INFORMS

Great Valley professor recognized for service by INFORMS

Penn State News, October 30, 2017

Robin Qiu, professor of information science at Penn State Great Valley, is this year’s recipient of the Volunteer Service Award from the Institute for Operations Research and the Management Sciences (INFORMS). Established in 2016, the award recognizes exceptional volunteer service to the organization.

How to increase your brand's online ratings

How to increase your brand's online ratings

Site Pro News, October 27, 2017

The most powerful technique to increasing ratings is to respond to customer reviews. According to a forthcoming study in the INFORMS journal Marketing Science, managerial responses to reviews not only create higher ratings, but more accurate assessments as well. The authors of the study analyzed tens of thousands of hotel reviews from TripAdvisor where approximately one-third of reviews garner a response from management.

According to a Recent Study/Survey ... End of October 2017 Edition

According to a Recent Study/Survey ... End of October 2017 Edition

Modern Restaurant Management, October 31, 2017

In 2008 New York City introduced a rule mandating calorie postings for chain restaurants that was intended to induce healthier choices by making calories salient inside the restaurant. A new study in the INFORMS journal Marketing Science shows that it also increases mentions about health in online restaurant reviews, potentially redirecting customers towards healthier restaurants.

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