BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
CATONSVILLE, MD, September 27, 2017 – Medical device manufacturing plants in the U.S. can experience 100 fewer product recalls per year, or a decrease of 20 percent, if the FDA investigators who inspect these plants are placed on a rotating schedule, according to a new study in the INFORMS journal Manufacturing & Service Operations Management.
The scenario is familiar. Your hospitality brand is under attack online from all sides it seems. Some reviews are thoughtful but most are not, and you’re worried that your brand will suffer, and your business. According to some new research, the one thing you can do that may make all the difference is to take the time to respond. According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more substantive reviews even if they aren’t all positive.
INFORMS member Zur Shapira leverages data from his study in the INFORMS journal Organization Science to weigh in on the politics of hurricane evacuations.
Manufacturer contributions to China’s poisonous rivers and life-threatening smog are well documented in the decade since the government started publicizing polluting events and safety violations. But whether environmental ignominy at Chinese businesses is a problem for the thousands of overseas companies that buy their products has been less clear. New research in the INFORMS journal Manufacturing and Service Operations Management by Hong Kong Polytechnic University’s Chris K.Y. Lo, UCLA Anderson’s Christopher S. Tang and Hong Kong Polytechnic’s Yi Zhou, Andy C. L. Yeung and Di Fan finds that Chinese manufacturers that violated environmental regulations drag down the share prices of their overseas customers even more than their own market values.
According to a study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses to online reviews can not only lead to higher ratings for businesses, but also more informative reviews.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine