BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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New research in the INFORMS journal Management Science finds that it's not the quantity of LinkedIn connections that you have, but the quality, when it comes to helping you search for a new job.
Before online social networks came along, finding a job was often times a matter of who you knew. The digital age hasn’t debunked that conventional wisdom. But it has deluded some into believing that having hundreds of connections on LinkedIn or other professional social networks will make their next job search quicker and more successful. However, a new study in the INFORMS journal Management Science found it's the quality, not the quantity that counts.
A news study in the INFORMS journal Marketing Science finds that posting calories on menus in chain restaurants not only shifts customers towards healthier alternatives but also had broader spillovers by impacting consumer evaluations of the restaurant.
INFORMS, the leading international association for operations research and analytics professionals, offers its Essential Practice Skills for High-Impact Analytics Projects workshop. This intensive hands-on, workshop explores the concept of “structured problem solving” and provides participants with practical frameworks to go from ISSUE to ACTION. It combines approaches for analytical and creative problem solving, strategies for communicating and persuading, and processes for managing projects and working in teams.
CATONSVILLE, MD, October 10, 2017 – In the U.S. today, the majority of professional stock market traders are young males and new evidence suggests biology strongly influences their trading behavior. According to a new study in the INFORMS journal Management Science, this could be a significant contributor to fluctuations in the market, as high testosterone levels can cause these traders to overestimate future stock values and change their trading behavior, leading to dangerous prices bubbles and subsequent crashes.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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