BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Arizona State University, a leader in engineering education, honors [INFORMS member] Ron Askin for his role as a dedicated, driving force behind ASU’s rise and recognition.
The Grado Department of Industrial & Systems Engineering (ISE) honored three distinguished alumni, including [INFORMS member] Dr. Janis P. Terpenny, for her contributions as an academic in the analytics and operations research industry.
Data scientists from PROS, the revenue and profits realization company, showcased the new application of operations research methodology for the airline industry at the AGIFORS Revenue Management Conference.
Following business models similar to those of AirBnB and Uber, libraries are beginning to allow people to check out useful items.
“Economy-wide, there is significant waste associated with these cheaper items, as they tend to be poorly maintained and frequently replaced,” [INFORMS member] Saif Benjaafar said. “The concept of Library of Things has the potential of significantly reducing such waste.”
INFORMS and Syngenta named a team from Stanford University as the winners of the inaugural Syngenta Crop Challenge in Analytics. Their entry, “Hierarchy modeling of soybean variety yield and decision making for future planting plan,” received the $5,000 prize at the INFORMS Conference on Business Analytics and Operations Research.
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