BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Georgia Perakis, INFORMS member and professor at the Massachusetts Institute of Technology, led a team of Ph.D. students, in partnership with Oracle, to develop a model approach to determining optimal promotional retail pricing. Compared to current methods, the newly developed model was able to identify the potential for between 3-10% improvement in profits.
Any investor wants an edge — knowledge about how a specific company will do. Insider trading could leave you confined in jail. Instead, take a walk out to the golf course. According to a recent report in the [INFORMS] journal Management Science, when the CEO plays too many rounds, corporate performance drops.
A study published in the INFORMS journal Management Science, "Motivating Process Compliance Through Individual Electronic Monitoring: An Empirical Examination of Hand Hygiene in Healthcare," was highlighted for the insight it provided on the efficiency of radio frequency identification (RFID) systems in monitoring hand-hygiene compliance in healthcare facilities.
CATONSVILLE, MD, August 1, 2016 – How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings.
An article in the INFORMS journal Interfaces sharing the Rothkopf Rankings that recognize practice-oriented operations research was highlighted for its recognition of the University of Arkansas.
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