News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Employing the traveling salesman problem to optimize Pokémon Go

University of Waterloo, Faculty of Mathematics, The Traveling Salesman Problem, July 13, 2016

With the location-based augmented reality game Pokémon Go exploding in popularity, [INFORMS Fellow] William Cook, professor at the University of Waterloo, applies the traveling salesman problem to create the most efficient routes in several U.S. cities and universities for Pokémon players to reach all the game stops in that area. 

Understanding sports analytics

Insights Weekly, June 30, 2016

An article in the June issue of OR/MS Today, by [INFORMS members] Gary Cokins, Walt DeGrange, Stephen Chambal and Russell Walker, was highlighted for demonstrating that sports analytics can be more easily understood by applying classification techniques. This includes analytics for major league players and managers, as well as individual and amateur sports, and franchise and venue management.

The analytics of airport lines

Live at Four, May 31, 2016

Laura McLay, an associate professor of industrial and systems engineering at the University of Wisconsin-Madison and INFORMS vice president of marketing, provides insight on the scientific and analytical perspective that can help minimize the frustration of airport lines.

University of Wisconsin-Madison welcomes INFORMS student chapter

University of Wisconsin-Madison, College of Engineering, May 24, 2016

After attending several INFORMS conferences and recognizing the opportunities that they provide for communicating and collaborating with peers, a group of graduate students at the University of Wisconsin-Madison established an INFORMS student chapter on campus.

“Being a part of INFORMS is a really good opportunity to step back from what you’re doing specifically in your research, and learn about what other students are doing, learn new methods, and be social with other graduate students,” said Erkin Otles, an industrial and systems engineering graduate student.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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