BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
The odds are astronomical, but that doesn’t squash the excitement for millions of fans filling in brackets this week
Donald Trump’s trade war is causing chaos for farmers and food producers on both sides of the US-Canada border, as businesses grapple with how to disentangle supply chains that have been interconnected for decades.
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Communicating “I have some good news and some bad news” is better than combining messages into a single, bleak result when small gains and large losses occur together, according to a study in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
The Institute for Operations Research and the Management Sciences (INFORMS®) today announced its 2009 Board of Directors, which took office at the beginning of the year. Don N. Kleinmuntz is the 2009 President of INFORMS.
The application of operations research and analytics to streamlining its millions of product configurations allowed HP to win the 2009 Franz Edelman Award for Achievement in Operations Research and the Management Sciences at a banquet in Phoenix tonight.
The Institute for Operations Research and the Management Sciences (INFORMS®) last night announced the award of the INFORMS Prize to Intel. The ceremony took place at an INFORMS meeting, Applying Science to the Art of Business: the 2009 INFORMS Conference on Operations Research Practice at the Sheraton Phoenix Downtown.
In their competition with brick-and-mortar stores, online retailers will do best if they promote the ability to search out and obtain niche products online, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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