BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
The odds are astronomical, but that doesn’t squash the excitement for millions of fans filling in brackets this week
Donald Trump’s trade war is causing chaos for farmers and food producers on both sides of the US-Canada border, as businesses grapple with how to disentangle supply chains that have been interconnected for decades.
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HANOVER, MD, May 14, 2009 – Recommender systems like those at Amazon, Netflix, and Apple’s iTune Store may work against niche products by directing customers to blockbuster hits, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
HANOVER, MD, June 12, 2009 – Comparing the characteristics of ‘highbrow’ and ‘lowbrow’ films, online DVD rental services like Netflix can project the length of time that customers will rent films, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
HANOVER, MD, June 24, 2009 – A two-tiered scanning-protocol for inspecting all containers at international ports could be the most affordable approach to ensuring containers moving through the global transportation system are not carrying nuclear bombs, according to a paper being presented at a services special interest group meeting of the Institute for Operations Research and the Management Sciences (INFORMS®).
HANOVER, MD, July 13, 2009 – States that have passed privacy laws restricting the ability of hospitals to disclose patient information have seen the sharing of electronic medical records suffer by more than 24%, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
HANOVER, MD, July 16, 2009 – Insurgent groups like the Taliban can only be effectively engaged with timely and accurate military intelligence, and even good intelligence may only succeed in containing the insurgency, not defeating it, according to a new study in the current issue of Operations Research, a flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
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