News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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The Right Way To Manage Customer Churn For Maximum Profit

The Right Way To Manage Customer Churn For Maximum Profit

Forbes, August 31, 2020

It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not the case.” There can be plenty of reasons why a once-loyal customer jumps ship—maybe they were unhappy with customer service, or your prices went up, or a competitor offered a better deal. But if a company lets too many customers show themselves the door, then they’ll waste too much of their time recruiting new customers.

7 Data Science Certifications to Boost Your Resume and Salary

7 Data Science Certifications to Boost Your Resume and Salary

TechRepublic, August 28, 2020

At the end of August, Glassdoor had more than 53,000 job postings that mention machine learning (ML) and 20,000 jobs that include data science with salaries ranging from $50,000 to more than $180,000. More and more companies are making data analysis and machine learning central to new product development and future revenue opportunities. Big tech companies as well as independent tech organizations offer training programs for people who are new to data science as well as professionals who want to master the newest technology. Each program on this list of the best courses online for data science will expand your expertise and add a valuable line item in the form of a data science certification to your resume.

‘An Antidote to Economic Sclerosis’ — Short-Term Investors Aren't All Bad, Study Finds

‘An Antidote to Economic Sclerosis’ — Short-Term Investors Aren't All Bad, Study Finds

Institutional Investor, August 28, 2020

Short-term investors are widely seen as bad for they companies they invest in, because they are likely to focus on immediate changes in stock value — potentially at the expense of the company’s long-term profitability. But new research suggests that there may be times when a short-term focus can actually help companies perform better over the long run. The study, expected to be published in the scholarly journal Management Science, found that companies with more short-horizon investors — who trade stocks regularly — adapted more quickly when their competitive environments changed “radically.”

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