News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Research Reveals New Plan to Maximize Rideshare Availability by Routing Empty Cars

Research Reveals New Plan to Maximize Rideshare Availability by Routing Empty Cars

News Release, September 5, 2019

CATONSVILLE, MD, September 5, 2019 – Time is money. Especially for rideshare drivers with companies like Uber and Lyft. New research in the INFORMS journal Operations Research looks at a new model for rideshare companies focusing on maximizing the availability of rideshares by optimally routing empty cars. 

Research offers solution to increase organ donations and save lives

Research offers solution to increase organ donations and save lives

Medical News, September 5, 2019

Eighteen people die every day waiting for transplants, and a new patient is added to the organ transplant list every 10 minutes. Much of the problem surrounds the lack of registered donors. New research in the INFORMS journal Management Science provides incentives that could lead to a solution and ultimately save lives.

New Research Offers Solution to Reduce Organ Shortage Crisis: Two-Part Method Could Increase Organ Availability by 13% and Add 18 Years to Patient...

New Research Offers Solution to Reduce Organ Shortage Crisis: Two-Part Method Could Increase Organ Availability by 13% and Add 18 Years to Patient...

News Release, September 4, 2019

CATONSVILLE, MD, September 4, 2019 –Eighteen people die every day waiting for transplants, and a new patient is added to the organ transplant list every 10 minutes. Much of the problem surrounds the lack of registered donors. New research in the INFORMS journal Management Science provides incentives that could lead to a solution and ultimately save lives.

Retailers' Branded Mobile Apps Drive Engagement, Sales

Retailers' Branded Mobile Apps Drive Engagement, Sales

MediaPost, September 3, 2019

Retailers' branded mobile apps are proving effective in increasing customer engagement as well as boosting sales on multiple levels, according to a new study in the Informs Journal Marketing Science.

Student body diversity goals & giving parents a say in where their child goes to school

Student body diversity goals & giving parents a say in where their child goes to school

Science Codex, September 3, 2019

All parents want their children to get the best education possible, so how do school districts allow parents/guardians to have a say in where their child goes to school while still meeting diversity goals for the student body? New research in an upcoming addition of the INFORMS journal Operations Research has a solution, just in time for children to return to school for the 2019-2020 year.

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