BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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CATONSVILLE, MD, September 5, 2019 – Time is money. Especially for rideshare drivers with companies like Uber and Lyft. New research in the INFORMS journal Operations Research looks at a new model for rideshare companies focusing on maximizing the availability of rideshares by optimally routing empty cars.
Eighteen people die every day waiting for transplants, and a new patient is added to the organ transplant list every 10 minutes. Much of the problem surrounds the lack of registered donors. New research in the INFORMS journal Management Science provides incentives that could lead to a solution and ultimately save lives.
CATONSVILLE, MD, September 4, 2019 –Eighteen people die every day waiting for transplants, and a new patient is added to the organ transplant list every 10 minutes. Much of the problem surrounds the lack of registered donors. New research in the INFORMS journal Management Science provides incentives that could lead to a solution and ultimately save lives.
Retailers' branded mobile apps are proving effective in increasing customer engagement as well as boosting sales on multiple levels, according to a new study in the Informs Journal Marketing Science.
All parents want their children to get the best education possible, so how do school districts allow parents/guardians to have a say in where their child goes to school while still meeting diversity goals for the student body? New research in an upcoming addition of the INFORMS journal Operations Research has a solution, just in time for children to return to school for the 2019-2020 year.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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