News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability

New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability

News Release, September 13, 2019

CATONSVILLE, MD, September 13, 2019 –There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.

When a Website Tells You What to Buy, Does it Work?

When a Website Tells You What to Buy, Does it Work?

Total Retail, September 11, 2019

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track and use that information to increase sales?

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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