BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.
Could you handle scrutiny of your driving habits in return for a price break on your insurance? That’s the bargain participants in usage-based (or telematics-based) insurance programs are making. In return for driving well and logging low miles, you could save as much as 50 percent off premiums.
AI is proving itself superior to human intelligence in an expanding number of fields. That is, except when people know AI is being used.
New research in the INFORMS journal Information Systems Research looks at gamer behavior and how to match their engagement level with different games to ensure they play more often and for longer periods of time.
CATONSVILLE, MD, September 25, 2019 – In the video game industry, the ability for gaming companies to track and respond to gamers’ post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video game revenue.
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