News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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443-757-3578

INFORMS in the News

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Study points to the power of word-of-mouth in social learning

Study points to the power of word-of-mouth in social learning

Therapy Toronto News, September 17, 2019

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

Negative posts on Facebook business pages outweigh positive posts 2 to 1

Negative posts on Facebook business pages outweigh positive posts 2 to 1

AZ Business Magazine, September 14, 2019
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.
J. Cole Smith Named Dean of the College of Engineering and Computer Science

J. Cole Smith Named Dean of the College of Engineering and Computer Science

Syracuse University, September 16, 2019

Vice Chancellor for Academic Affairs and Provost Michele G. Wheatly today announced the selection of J. Cole Smith as dean of the College of Engineering and Computer Science (ECS). Smith comes to Syracuse from Clemson University, where he has been associate provost for academic initiatives and previously served as chair of the Department of Industrial Engineering. Smith’s appointment, which was approved by the Executive Committee of the Board of Trustees, is effective Oct. 1.

My 200th Article - Remembering a Great One

My 200th Article - Remembering a Great One

Anna Nagurney, September 15, 2019

This week I finished a paper with a colleague of mine, Professor Patrizia Daniele of Italy, which I had been invited to submit to a special issue of a journal. The paper is on international human migration networks, a topic that is very timely, given the various refugee crises around the globe.

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

News Release, September 16, 2019

CATONSVILLE, MD, September 16, 2019– According to new research published in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), companies can improve sales performance when they adjust sales commissions for the sale of more popular items. Further, the researchers found that when companies provide incentives to the sales force, that is more cost-effective than offering consumers discount pricing. The research centered on automotive sales at the dealership level.

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