BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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The INFORMS newly redesigned website has been recognized by the Web Marketing Association with the Associations Standard of Excellence Award, a 2017 Web Award for Outstanding Achievement.
CATONSVILLE, MD, September 8, 2017 - Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more informative reviews.
A recent study published in the INFORMS journal Marketing Science shows that the effectiveness of ad content is directly impacted by the weather: on sunny days, consumers respond to positive tone ads, while on rainy days the opposite is true.
Hurricane Harvey severely affected residents and businesses in Houston and other areas of southeast Texas. As meetings return to the region, many are using their time there to give back to the local community. INFORMS, which will hold its annual meeting in Houston next month, is also in the process of developing a coordinated effort to helps its members and attendees make a positive impact in the community during their time there.
A new German study finds that groups of people are more likely than individuals to engage in dishonest behavior, especially when money is involved. The findings are published in the INFORMS journal Management Science.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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