News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
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INFORMS in the News

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A better way for policymakers to win over constituents

Phys.org, December 15, 2016

A new Management Science study, "When Do People Prefer Carrots to Sticks? A Robust 'Matching Effect' in Policy Evaluation," suggests that by understanding how people evaluate policies, marketers and policymakers can better frame and improve acceptance rates. 

"For a policy to succeed, it must not only be effective in changing behavior, it must also be accepted by stakeholders," says co-author Ellen Evers, of UC Berkeley's Haas School of Business. "Therefore it is crucial to understand how different descriptions of the exact same policy can lead to dramatically different rates of acceptance."

There may be an ‘obesity effect’ on your investments

Market Watch, December 27, 2016

Your physical attributes could have an impact on your participation in financial markets, according to a study of nearly 40,000 people entitled “Stature, Obesity and Portfolio Choice” recently published in the INFORMS journal Management Science. “Specifically, we find that individuals who are relatively tall and of normal weight are more likely to hold stocks in their financial portfolios,” the authors found. The relationship is one of correlation rather than causation, as is often the case with such studies, and experts point to a far more complex relationship between lower income families, access to education and, often times, more expensive fresh food.

Operations Research Analyst named among top jobs of 2017

Operations Research Analyst named among top jobs of 2017

U.S. News & World Report, January 11, 2017

U.S. News & World Report, the global authority in rankings and consumer advice, has unveiled their list of the 2017 Best Jobs, with Operations Research Analyst included among the top 5 best business jobs.

INFORMS presents award for best publication in the natural sciences

INFORMS presents award for best publication in the natural sciences

Environment Guru, January 10, 2017

Dr. Lewis Ntaimo, associate professor in the Department of Industrial and Systems Engineering at Texas A&M University, former Ph.D. student Julian Gallego-Arrubla, and Curt Stripling of the Texas A&M Forest Service, have been selected for this year’s INFORMS Section on Energy, Natural Resources and the Environment (ENRE) best paper publication.

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