BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
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INFORMS
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INFORMS member and professor with the University of Massachusetts, Amherst, Anna Nagurney discusses the uncertainty facing blood supply chains, currently a multi billion dollar industry, due to a decrease in demand, and the positive impact supply chain analytics tools can have moving forward.
CATONSVILLE, MD, January 9, 2017 – Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative ideas, and it all comes down to word choice.
INFORMS President Ed Kaplan provides input on the importance of business owners recognizing the value of their data, and that the more it is used in decision-making, the greater the impact.
"Getting owners to see that data can drive new efficiencies and effectiveness, challenging others in the organization to produce quality information, and seeking and seizing opportunities to make improvements--even in areas that one wouldn't typically consider--can be challenging, but it will also have the greatest return on investment," said Kaplan.
Dean of the Owen Graduate School of Management at Vanderbilt University and Vice President of Publications for INFORMS, Eric Johnson is the curator of “INFORMS Editor’s Cut: Healthcare in the Age of Analytics,” a website that pools research papers and articles as well as podcasts and videos examining how the use of data is changing the provision of and the policies behind health care.
Vice President of Business Analytics of Regal Entertainment Group and INFORMS member Matt Carr was selected for the Knoxville Sentinel's top "40 Under 40" for his role in helping Regal grow from being a company without a formalized analytics group to one that makes decisions and pursues strategies based on actionable data analysis.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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