News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Do Facebook's privacy controls impact user behavior?

UT Dallas News Center, November 30, 2016

Despite the widespread popularity of online social network platforms, privacy remains a troublesome issue. A new study from the Naveen Jindal School of Management. The researchers used data obtained from Facebook to test the relationship between privacy controls and disclosure patterns of Facebook users based on two popular content-sharing activities: wall posts and private messages. assesses the impact of Facebook’s granular privacy controls and its effects on user disclosure behavior.

3 things you need to know before you start your holiday shopping this year

Footwear News, November 16, 2016

Following a lackluster 2015 holiday shopping season, a recent study in the INFORMS journal Marketing Science provides three tips for holiday shoppers this year: there should be limited instances when they will have to pay for shipping; savings will be spread out throughout the season, not just on Black Friday and Cyber Monday; and outlets are an increasingly viable option to find quality merchandise.

How the Chicago Marathon will keep track of 1.7 million people

Newsweek, October 14, 2016

Northwestern University engineering professor and INFORMS member Karen Smilowitz and her team of students will utilize a race-simulation program to produce a real-time model of the race by combining data from previous Chicago marathons with periodic updates from the checkpoints. The system analyzes the information and can predict, for example, where runners will be if the temperature rises dramatically. With this information, personnel can foresee how many runners might seek help at certain aid tents along the course and then transfer volunteers to be where they are needed. 

UCSD professor awarded the INFORMS John von Neumann Theory Prize

The Guardian, November 17, 2016

UCSD professor of mathematics Ruth Williams on Tuesday night was awarded the prestigious John von Neumann Theory Prize, given annually by the Institute for Operations Research and the Management Sciences, for her pioneering research on the theory and applications of “stochastic networks and their diffusion approximations.” Williams, who holds the Charles Lee Powell Endowed Chair in Mathematics, shared the award with Martin Reiman of Columbia University’s department of industrial engineering and operations research. Both researchers accepted their prize of $5,000, a medallion and a citation at an annual INFORMS meeting in Nashville, Tenn. 

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